Holiday Surprise Boxes

Like many others, during 2020 I went down the TikTok rabbit hole. Around the holidays, I loved seeing what others were baking, how they were decorating their homes and what they were crafting. I also loved watching people open all kinds of different Advent calendars – ones with jam, cheese, wine, legos, toys, makeup – you name it and it came in an Advent calendar. One night a thought came to me… “Why doesn’t Gingersnaps have an Advent Calendar?” So early in 2021 I started making plans!

One point that was important to me was to make our “advent calendars” more inclusive – not just for those who celebrate Christmas in whatever form (birth of Christ or with Santa delivering gifts), but for those who may celebrate other holidays this time of year. So I wanted to specifically call them something different – and the Holiday Surprise Box was born.

For the first time this year we launched 2 Holiday Surprise Boxes – one with hairbows and one with scrunchies – each with 12 wrapped items inside. Each item would be made of materials not already offered in our product selection – new colors, patterns and fabrics. Any holiday-specific items would be swapped for more general patterns/colors for families who I knew didn’t celebrate Christmas to reflect their faith traditions. Each box would be packed with the same items in the same order, but with there only being 12 items the recipient could start opening the items at any time.

I set up a launch schedule that would allow me to make sure I had enough materials on hand and get the boxes out in a timely fashion. The boxes were announced in late July and more information was shared on social media in August. Orders were open during the month of September only. Then I used October and early November for supply ordering, making the items for each box and packing for shipping. Boxes were mailed on November 15.

I have started daily reveal videos (to be shared on Instagram & Facebook stories) to show off what products are included in each box this year. I do have extras of some of the pieces, so if you see something that you’re interested in but didn’t get a box please reach out and I’ll try to hook you up if I can. Any remaining pieces will be launched on the Gingersnaps website during 2022.

If you have a Holiday Surprise Box this year, please share photos/videos on social media and tag @gingersnapsbows/#gingersnapsbows! We’d all love to share in the excitement!

Thank you again for your support and I’m looking forward to making plans for our 2022 Holiday Surprise Boxes. To make sure you know when our 2022 boxes are available for order, join our mailing list here!

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